Creator Spotlight – Lex Feffgha
Imagine a world where technology isn’t just functional but also whimsical, where games tell untold stories, and where AI becomes a medium for artistic expression. Welcome to the universe of Lex Fefegha — a London-based creative coder, game designer, and artist who’s redefining the boundaries of digital creativity.
Lex Fefegha’s work is a tapestry woven from threads of technology, storytelling, and social commentary. As the founder of The Office of Art and Technology and a member of the art collective Future Inventions, Lex has consistently pushed the envelope of what’s possible when art meets code. His collaborations with institutions like Google Arts & Culture Lab have resulted in projects that are as thought-provoking as they are engaging.
Notable Projects
– Sparky: An inventive sandbox created with Google Arts & Culture Lab, Sparky allows users to transform everyday objects into imaginative inventions, guided by AI.
– Yinka Ilori’s Dreaming with Flamingos: In partnership with artist Yinka Ilori, this experimental game invites players to embark on a quest as a young flamingo, aiming to restore a park’s lost song and unlock an AI-powered musical playground.
– Cupidku: An interactive experiment exploring the capabilities of multimodal AI models, encouraging users to express love through AI-generated haikus on Valentine’s Day.
– Thames Path 2040: A speculative AI research project visualizing the potential impacts of climate change on London’s Thames Path, prompting reflections on environmental futures.
Beyond his projects, Lex has contributed to academia as an associate lecturer at the University of the Arts London’s Creative Computing Institute and Central Saint Martins, teaching modules on computational futures and AI. His educational endeavours reflect his commitment to nurturing the next generation of creative technologists.
For a deeper dive into Lex’s world, explore his Instagram for visual snippets of his projects, or visit his website to learn more about his work and collaborations.
